Using local marketing to promote your business is a great way to get more traffic and new customers in your doors. A local strategy can be implemented in a number of ways, including attending local events, sending out newsletters, or promoting special offers through email. In addition, you can also use paid advertising to target specific audiences.
One of the best places to start is a localized website. This may include terms such as “local”, “small town”, or “regional.” You should also mention the local community in your content and on your blog. Providing valuable information to your community is a good idea, and will help you build trust.
If you have a service-based business, you should create unique service pages for each of your core neighborhoods. This will help you rank for local search queries. Alternatively, you can create a guide to your local area and give it away to your friends and family for free. These types of activities are also great for earning backlinks.
You may also want to set up a Google My Business account. This allows you to display accurate business information and reviews. This is important for SEO, as Google’s algorithm loves sites with local backlinks. Plus, you can use your Google My Business page to run ads on the Internet. You can also add location tags to your social media posts to better connect with your local audience.
Creating a Google My Business page is the first step to optimizing your online advertising. Having an active page will improve your ranking in local search, and it will also give you a chance to respond to customer feedback.
You can also use a social media platform like Twitter or Facebook to localize your posts. You can set your profile to display your location in the profile, and you can even add hashtags that localize your content. You can also use your social media presence to promote local events. By creating a list of local events, you can make sure your business is seen at the best possible times.
If you have a store, you can also offer your customers a discount or incentive to stop in. For instance, if you sell healthy food, you could post a coupon for a free health bar. Keeping in touch with your customers through email is a smart idea, as you can send out a monthly newsletter. You can also share interesting articles on your blog.
Another option is to partner with other businesses. You can form a cooperative or work with other businesses to expand your reach. You should choose businesses that have similar values and that can add value to your community. The key is to not compete with your own business, though. Rather, you should partner with other businesses to share your values and your product with the community. This is a smart way to attract new customers, and it also increases your credibility.
Lastly, you should respond to reviews, as you can build strong relationships with your local community. A quick response shows you care about your customers. This will increase the likelihood that your new customers will recommend your business to friends and family.