How to Develop a Strategic Business Plan


Strategy is a set of plans and decisions that bring an individual, a team, an organisation, a company or even the entire world from a certain point to another. A strategy is often a high-level view that helps guide and direct the way in which a business operates, but it can also be detailed enough to include specific actions or goals.

Step 1: Vision and Goals

For a business strategy to be effective, it should start with a strong, aspirational vision of the ultimate goal the business aims to achieve. This vision will set the foundation for other areas of the strategic plan, and it should include the value proposition, ideal customer profile and core market, and also define the company’s values and desired business position.

The next step is to create top-level objectives, which will be a more granular breakdown of what the business wants to achieve, and how. This will typically involve items such as revenue, market penetration, growth or shareholder value creation but is unique to each company and industry.

After these goals are outlined, it’s important to map out the strategy that will guide these top-level objectives and ensure that the plan is aligned across all departments. This is done by ensuring that there is clear leadership and communication around the overall strategy and the objectives for each department.

This will allow the department leaders and employees to understand their role in helping to reach the overall goals of the strategy, and will help them to feel engaged and excited about the strategic process.

Step 2: SWOT Analysis

A strategic analysis is a vital part of the strategy development process, as it gives companies an opportunity to examine their strengths and weaknesses, as well as the opportunities and threats they face in their environment. This will help them to determine what steps they need to take to overcome their challenges, as well as develop ideas for how to outcompete competitors and adapt to change.

The process can be very detailed, involving a number of interviews with senior executives and stakeholders and extensive research into the current and future state of the industry, and it can also involve the use of tools such as the CAGE Distance Framework or the McKinsey Three Horizons of Growth model.

Once the strategy has been defined, a plan of action can be implemented to make it a reality. The plan is then monitored to ensure that it’s being carried out as planned, and that the desired outcomes are still being met.

One of the most common mistakes businesses make is to confuse strategy with tactics, as both terms are necessary and very important. However, it’s critical that the terms are interpreted correctly, as a company that attempts to implement its strategy without caring about the corresponding tactics will find itself struggling to keep up with its progress.

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